About Us
ABOUT US
Crafted with Legacy, Shaped by Innovation
Founded in 1999 in Panipat, India, Designers Terracotta Collection by Sheetal has grown into a distinguished name in handcrafted home furnishings, floor coverings, and terracotta pottery. What began as a humble passion project has evolved into a thriving creative enterprise, celebrated for its authentic Indian craftsmanship, thoughtful design sensibility, and strong commitment to sustainable production practices.
We are a leading Manufacturer and Exporter of an extensive range of products, including home furnishings, floor coverings, bedding, wall décor, and furniture such as poufs, stools, benches, and coffee tables, along with a comprehensive selection of terracotta products. Each creation reflects a seamless blend of tradition and innovation, crafted with meticulous attention to detail and quality.
Our exclusive terracotta collections stand as a testament to our dedication to artistry and heritage, showcasing time-honored techniques enriched with contemporary aesthetics. Guided by our mission to deliver exquisite, innovative, and design-forward products, we strive to create designs that embody both cultural depth and modern creativity.
The company was founded by Mr. Dinesh Bhardwaj, whose visionary leadership and extensive industry experience continue to guide our growth. Today, we operate as a professionally managed organization with a strong global footprint, committed to preserving the richness of Indian heritage while embracing evolving design values for the modern world.
Infrastructure Highlights
Our state-of-the-art manufacturing facility in Panipat, India, is equipped with advanced machinery and dedicated workspaces for weaving, tufting, stitching, finishing, and quality control. Spread across a spacious and efficiently managed campus, our infrastructure supports large-scale production while maintaining the highest standards of craftsmanship, safety, and sustainability. We also house a creative design studio, sampling unit, and in-house logistics support to ensure seamless execution from concept to delivery.
- Monthly Production Capacity: Over 50,000 units of home furnishings and décor
- Workforce: 100+ skilled artisans and professionals
- Certifications: ISO 9001:2015 | SEDEX 4 Pillar | FAIR & CARE | OEKO-TEX | CTPAT
- Braiding Machines
- Fabric Inspection Machines
- Metal Detector Machine
- In-house Testing Laboratory
Our Manufacturing Facilities
A visual journey through our modern infrastructure and skilled craftsmanship.
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Our Quality Policy
At Designers Terracotta Collection by Sheetal, we are committed to delivering high-quality handcrafted home furnishings and terracotta décor that meet global standards. Our processes follow the principles of ISO 9001, ensuring consistency, reliability, and customer satisfaction across every stage of production.
We focus on understanding and fulfilling customer requirements, maintaining strict quality checks at every production stage, and continuously improving our systems and craftsmanship. Equal emphasis is placed on training and empowering our team to uphold excellence, while consistently following responsible and sustainable practices.
Our goal is simple — to provide products that reflect quality, authenticity, and trust in every piece we create.
Corporate Social Responsibility (CSR)
At Designers Terracotta Collection by Sheetal, we are committed to ethical production, fair labour practices, and responsible sourcing. Our CSR approach ensures that every product is crafted with integrity, respect for people, and care for the environment.
Our Commitments include safe, fair, and transparent working conditions, environmentally responsible manufacturing practices, and strong support for artisan communities while preserving traditional craftsmanship.
Meet Our Team
At Designers Terracotta Collection by Sheetal, our success is driven by the creativity, dedication, and collaboration of our people. From visionary leadership to skilled artisans and experienced professionals, our team brings passion and precision to every thread, texture, and each piece.
Mr. Dinesh Bhardwaj
The Vision Behind DTCS (Creator & Founder)
Every piece begins with a feeling—a memory, a texture, a spark of inspiration. Through DTCS, I found a way to connect people to the earth, craftsmanship to tradition, and to beauty that lasts.” Sir is the heart and vision behind DTCS. With a deep appreciation for Indian craftsmanship and a passion for contemporary design, he set out to create a company where heritage meets innovation.
Mrs. Sheetal Pahwa
Partner & Creative Director
The visionary behind the collection, Sheetal blends a love for heritage crafts with a modern design philosophy. Her deep understanding of materials, designs and respect for artisan communities shapes the brand’s identity and purpose.
Mr. Amit Pahwa
Partner & Marketing Director
With a deep passion for innovation and a sharp eye for market trends, Amit leads the marketing, innovation and brand strategy at Designers Terracotta Collection by Sheetal. Their work ensures that the beauty, heritage, and soul behind every handcrafted piece is communicated with clarity and impact..
Mr. Vikrant Bhardwaj
General Manager
At Designers Terracotta Collection by Sheetal, every decision we make—whether in production, people, or process—is rooted in purpose. Our goal is to build more than a business; we’re nurturing a legacy of craftsmanship, innovation, and community.
Mr. Lalit Tyagi
Finance & Accounts Head
Behind every handcrafted piece is not only artistic vision but also financial discipline. My role is to ensure that our passion is backed by a strong foundation—where every number adds up to sustainability, growth, and long-term impact.
Mr. Arun Tyagi
Quality & Compliance Head
Quality is not just about perfection—it’s about preserving the soul of every piece we create. From texture and shape to finish and durability, our job is to ensure that every item reflects the care, heritage, and excellence our brand stands for.
Mr. Anuj Rawal
Merchandiser
The Designers Terracotta Collection by Sheetal is a remarkable fusion of traditional craftsmanship and contemporary aesthetics. As a merchandiser, what stands out to me is the consistent quality, uniqueness in texture, and thoughtful design that speaks to modern living while preserving artisanal roots.
Mr. Karan Sharma
Merchandiser
As a textile merchandiser, I’ve seen countless collections over the years, but the Designers Terracotta Collection by Sheetal truly stands apart. It reflects a rare balance of handcrafted detail and modern sensibility. What impresses me the most is the earthy texture, the organic tones, and the way each piece feels rooted in tradition yet fits seamlessly into contemporary spaces.